Goddess Lakshmi is the creator of wealth and Lord Kuber is the guardian and distributor. Hence, the two are generally worshipped together. This Puja is performed by people who want to get rid of their money problems and acquire more wealth. This can also be done before starting a new business as well as to gain material success.
The belief in Lord Kuber showering prosperity was strengthened by the story revolving around the Venkateshwara temple at Tirupati. According to the story, Vishnu took money from Kuber for his marriage ceremony with Goddess Lakshmi. This loan, Lord Vishnu will have to keep paying till the end of time. Devotees go to the temple and donate money so that Lord Vishnu’s loan is cleared. This belief has led it to become one of the richest temples in the country. It is an unconventional way to show how prosperity is linked to Lord Kuber.