Mata Ki Chowki is performed to show reverence to Maa Durga. Most popularly known as the 'Divine Mother', she goes by other names like Parvati, Shakti, Amba, Adishakti, etc. Her blessings are required to get through tough times. Mata Ki Chowki Puja is one way to seek her blessings. It is essentially a time when devotees get together and participate in Kirtans. The event can last for hours depending on the Bhajans and Kirtans.